Google Business Profile
Categories first, then services, photos taken at your real location, posts, and messaging. Most SE listings I see have the wrong primary category.
Southeast Portland
SE Portland SEO
Local search for Southeast Portland businesses, from a consultant who works in the same neighborhoods you do.
Diviner is a Southeast Portland shop
I work out of SE Portland. My clients include a training studio in Southeast and a wellness studio with locations in Woodstock and Sellwood. I know these streets because I drive them.
That matters less than you might think for rankings. Google cares where your business is, not where your SEO person is. It matters more for the work itself. I can tell a Hawthorne page from a Division page, and so can your customers.
Why SE is a hard map pack
Southeast is packed with small independent businesses. Coffee, fitness, salons, therapists, contractors, restaurants. They sit a few blocks apart.
That density shrinks your radius. On a quiet suburban strip, a listing can show up for searchers two miles away. On Division, the competitor three blocks over takes that searcher instead. You win the blocks closest to you and fight hard for the rest.
So the job is to be the clear best choice nearby. Get the category right. Collect reviews that say what you actually do. Build pages for the neighborhoods you really serve, not every neighborhood in the quadrant.
What the work looks like
Neighborhood pages
Hawthorne, Division, Belmont, Sellwood, Woodstock, Foster-Powell, Richmond, Brooklyn. We pick the ones where you have real customers and write pages a local would recognize.
Reviews and replies
A steady flow of real reviews each month. Southeast buyers read them, and they notice when the last one is two years old.
AI search
When someone asks ChatGPT for a good physical therapist near Hawthorne, it pulls from reviews, listings, and your site. We make sure all three say the same thing.
Southeast Portland clients
- Read the case study
No Easy Feet
An Astro rebuild for a SE Portland training studio, with Diviner One running the blog, forms, lead tracking, and reviews.
- Read the case study
Pure Energy Wellness
A Squarespace-to-Astro rebuild for a studio with locations in Woodstock, Sellwood, and NE Portland.
SE Portland SEO questions
Can we meet in person?
Yes. I am in Southeast, so meeting for coffee near your business is easy. Most of the ongoing work happens on calls and shared documents, though.
How much does local SEO cost for a small SE Portland business?
My rate is $130 an hour. Most local SEO programs from a professional shop in Portland run $1,000 to $3,000 a month. A single-location shop with a healthy profile sits at the low end. I scope every engagement after a free consultation instead of selling a package.
Should I make a page for every SE neighborhood?
No. Make pages for the neighborhoods where you have real customers and something real to say. Ten pages with the neighborhood name swapped in tend to rank worse than two good ones.
How long does it take?
Profile fixes can move you in a few weeks. Holding a top-three spot on a busy SE street usually takes three to six months of steady work. Some categories are close to locked, and I will tell you if yours is one of them.
Want a second opinion on your listing?
Send me your business name and the searches you care about. I will look at your profile and tell you the two things worth fixing first.
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