Portland, OR
Strategic SEO services
Consulting, strategy, & execution
Partner with Diviner (that’s me, Chris Bolton) to build an SEO and AI Search strategy that supports sustainable business growth.
Get in touch
SEO Services
Technical & structural SEO
- Structured data / schema
- AI Search optimization
- Migrations & relaunch support
- Local SEO
- Brand + SEO audits
Strategy & content
- Keyword & intent research
- Link-building & Digital PR
- On-page optimization
- Content creation
- Local SEO
- Conversion rate optimization
Analytics & program leadership
- Training & consulting
- Tracking & reporting
- Competitor gap analysis
- SEO analytics & reporting
What our clients say
“Our traffic is up over 20% year-over-year and we’re consistently showing up in AI answers, ChatGPT, and other AI search engines. We couldn’t be happier with this partnership. Chris is easy to work with and we can tell he really cares about our success.”
“Diviner has taken my fitness brand to the next level. It still blows my mind that clients just keep finding me online. Chris is easy to work with and a veritable wealth of branding, SEO, and AI expertise.”
“I love working with Diviner. I feel like I learn new ways of moving my business forward each time we meet. Chris has a wealth of SEO and AI Search knowledge. I feel super lucky to work with him.”
The SEO buyers journey
Hiring an SEO company to optimize your website can feel like an expensive investment with an ambiguous payoff. That’s because we all really want to believe there’s some technical wizard out there who can turn a few dials (or cast a few spells) and create rapid business growth.
And to make it worse, instead of fighting this myth, a whole industry has been built around trying to sell it to you. It’s not that SEO can’t be a catalyst for incredible growth — it’s just that it involves a lot more than most people realize.
The truth: SEO is traditionally one of the most profitable marketing channels there is. But for it to really work you need strong executive-level investment, a great partner, and patience. (A great SEO strategy plays out over years, not months.)
The SEO myth
SEO = Website Optimization
This is an appealing formula. Like other buyer/vendor relationships it suggests a payment and a result. You pay the cleaning service, and every Monday when you show up to work, your office is clean.
Unfortunately, SEO can’t be done effectively while you sleep. Just like all marketing, it works best with a healthy level of executive investment and collaboration. And it requires a strategic foundation driven from the core of your business strategy and goals. If we can meet on this level and collaborate, we can do some pretty amazing things together.
SEO is business strategy
SEO = Fundamental Business Strategy
SEO can tell us things about your business at the highest level. It can reveal things about your customers, what they want, and how you can provide it. SEO can point out flaws in your business structure and opportunities in your service gaps. It can tell you about your competitors, your employees, your hiring practices, and more.
And SEO can also tell you things you don’t want to hear. (Like that new service you’re about to launch? There’s no traffic for it.)
Don’t be surprised when you start working with Diviner and we immediately start digging into your brand and positioning.
SEO needs a strong brand
Just like all marketing, SEO only works if you have a solid brand with tangible benefits, articulate values, and enticing offers. If these things are not well established, we can actually use SEO research and other methods to help you solidify your brand.
But this work needs to happen first, or your SEO investment may not bear fruit.
As an SEO agency with a brand strategy focus, we’re well suited to help you with both.
Brand & SEO audit
Uncover opportunities that lie just below the surface
A one-time, end-to-end audit of your brand, positioning, website, SEO, and AI Search presence. Get a 15–20 page roadmap for improving your web presence in the age of AI.
Learn moreWorking with Diviner
If you want to pay a company to do things behind a curtain and send you automated reports, there are lots of SEO companies who would love to help you do just that. If you’re looking for a creative partner to collaborate with (and you’re not afraid to do your homework and make change) then Diviner might be the right SEO agency for you.
Get in touchFrequently asked questions
How long does SEO take to show results?
A serious SEO strategy plays out over years, not months. Most clients see meaningful traffic and ranking shifts in the 6 to 12 month range, with compounding gains from there. If anyone tells you they can deliver results in 30 days, ask them to put it in writing.
How much do your SEO services cost?
It depends on scope. Every engagement is scoped individually based on your business goals, the competitive landscape, and how much execution support you need from us versus your internal team. We can work as a standalone consultant, embed with your team, or run the program end to end.
What is included in an SEO engagement with Diviner?
Engagements typically combine technical SEO, keyword and intent research, content strategy, on-page optimization, structured data, AI search optimization, and reporting. We also dig into brand and positioning early because SEO research often surfaces business strategy issues that need attention first.
How is Diviner different from a typical SEO agency?
Most agencies sell deliverables behind a curtain. Diviner is run by Chris Bolton as a creative, collaborative partnership. We treat SEO as business strategy, not a checklist. Expect us to challenge your positioning, push on your brand, and ask hard questions, not just send you a monthly PDF.
Do you handle SEO for AI search engines like ChatGPT and Perplexity?
Yes. We optimize for traditional search and for generative AI engines like ChatGPT, Perplexity, and Google AI Overviews as part of the same program. The work overlaps but adds structured data, brand-level content depth, and citation-worthy formatting. See our generative engine optimization page for more.
Free consultation
- Marketing strategy development
- Brand strategy & positioning
- SEO & Gen Engine Optimization (ChatGPT, Perplexity, Google AI Overviews)
- AI-powered tech stack optimization
- And more