How about a down-to-earth, business development focused SEO service that gets results without drowning you in jargon? Diviner applies a partnered approach to sustained growth.

The SEO Buyers Journey

Hiring an SEO company to optimize your website is usually a somewhat disappointing endeavor for small businesses. That’s because we all really want to believe that there’s some technical wizard out there that can turn a few dials or cast a few spells and create business growth.

And to make it worse, instead of fighting this myth, a whole industry has been built around trying to sell it to you. It’s not that SEO can’t be a catalyst for incredible growth, it’s just that it involves a lot more than most people realize.

The SEO Myth

SEO = Website Optimization

This is an appealing formula. Like other buyer/vendor relationships it suggests a payment and a result. You pay the cleaning service, and every Monday when you come to the office, it’s clean.

SEO is rarely so simple. There is not one way to optimize a website and even if it is done extremely well, it can only benefit you if your website was built with a solid SEO strategy to begin with. Adding meta data to a poorly designed site will have marginal results.

An SEO Truth

SEO = Fundamental Business Strategy

SEO can tell us things about your business at the highest level. It can reveal things about your customers, what they want, and how you can provide it. SEO can point out flaws in your business structure and opportunities in your service gaps. SEO can tell you about your competitors, your employees, your hiring practices, and more.

And SEO will likely tell you some things you don’t want to hear. (Like that new service you’re about to launch? Yeah, nobody wants that. There’s no traffic for it.)

Working With Diviner

If you want to pay a company to do things behind a curtain and send you automated reports, there are lots of SEO companies who would love to help you do just that. In fact, you probably get emails from them on the regular (I know I do).

If you’re looking for a high-level partner to collaborate with (and you’re not afraid to do your homework and make change) then Diviner might be the right SEO agency for you.