Portland, OR
Generative engine optimization (GEO)
GEO services from a specialized agency
Systems for growth in the age of AI
Diviner is a generative engine optimization agency in Portland, OR. I’ve been writing about GEO for over a year now, and the short version is this: ChatGPT, Perplexity, Google AI Overviews, Gemini, and voice assistants are quietly becoming the new shortlist makers. I help businesses get mentioned in those shortlists.
Free consultation
GEO: Optimizing your business for AI search
AI is rewriting how people find businesses. Fast.
Gartner expects traditional search volume to drop 25% by 2026. The reason is simple: for a lot of buying decisions, ChatGPT is just a better experience than ten blue links.
Google knows this, which is why it has been bolting AI into search as fast as it can. Reports now put AI Overviews on 50–75% of result pages.
So we need to start optimizing for AI search engines. That discipline has a name: GEO.
What a generative engine optimization agency does
A generative engine optimization agency gets your brand mentioned, accurately, when someone asks an AI tool a question that should lead them to you. The work feels different from a typical SEO services engagement. Less “rank this page for this keyword,” more “build the kind of brand footprint that AI engines actually pull from.”
I usually start with an AI visibility audit. What do ChatGPT, Perplexity, Google AI Overviews, and Gemini currently say about your brand, your category, and your competitors? (You will be surprised. Sometimes pleasantly, sometimes not.) From there, the work spans schema and structured data, citation building on authoritative sources, deeper brand-level content the models can quote, and tracking how your share-of-voice in AI answers moves over time.
So the actual pieces: brand audit and AI visibility benchmarking, schema and structured data, citation and brand-mention building, content depth and topical authority, and visibility tracking. It overlaps heavily with traditional SEO and with local SEO for location-based businesses. That is exactly why I run them as a single program instead of three separate line items pretending to be different things.
GEO agency vs traditional SEO agency
A traditional SEO agency is chasing keyword-driven rankings on a search results page. A GEO agency is going after inclusion, citation, and recommendation inside an AI-generated answer. The skill sets overlap. Both care about technical foundations, content quality, and authoritative backlinks. But the deliverables and the metrics part ways. For a deeper look, I wrote a full breakdown on GEO vs SEO.
What GEO adds on top of SEO: meaningfully more sophisticated schema work, brand-mention strategies that go past traditional link building, and content with enough depth that the models have something real to quote. If you are hiring an agency specifically for GEO, find one that is honest about the overlap and willing to run the work alongside your SEO program instead of dressing it up as a separate product.
A new search landscape
Traditional SEO is about keywords. GEO is about intent, context, and publishing deeper information about your business across a lot of different places.
AI doesn’t just process words. It processes meaning. It connects dots, weighs trade-offs, and anticipates what someone is actually trying to do.
The whole job of GEO is to feed AI the kind of content it needs to recommend your business to the right people at the right time.
Optimize for AI by going deeper
Your web presence matters more in the AI era, not less. Every review, podcast appearance, forum thread, page, and video that mentions your brand is potential ammunition for an AI chatbot answering a question about you.
Great for consumers. A real obligation for business owners. You have to be intentional about how your brand shows up everywhere, how consistent your story is across platforms, and how much substance you publish about what you actually do. Surface-level marketing copy will not cut it. Models need depth to cite you confidently.
It also means using a new set of tools to see how the models are reading you.
Consumer behavior is changing
AI has changed how people look things up and how they make decisions. Quickly.
From Searching to Finding
Customers now expect instant, accurate answers instead of sifting through pages of search results.
From Browsing to Conversing
AI chatbots and voice assistants have made interactions more conversational and personalized.
From Passive Consumption to Active Expectation
Customers want tailored solutions delivered proactively, without them having to ask twice.
These shifts ask for a different kind of marketing. One that meets people where they already are, not where we wish they still were.
How Diviner can help you adapt
At Diviner, I focus on helping businesses work through the changes AI is forcing on all of us. Not just the tech, but the way customers think, search, and decide.
GEO is the next chapter of digital strategy. I have been deep in it for over a year, and I write about it constantly (see pre-cog marketing and my 2026 predictions if you want the long version).
My GEO engagements are scoped to make the biggest impact for what your budget will actually support. No fluff retainers, no minimum spend designed to keep an account manager employed.
Why work with me: small, specialized, brand-first. You get me — Chris Bolton — as your senior strategist, not a junior account manager forwarding emails. GEO runs as part of an integrated SEO and brand program because that is the only way the work actually compounds. If you want a 130-person agency selling GEO as a shiny new SKU, I’m not your guy. If you want a focused GEO agency that treats AI visibility as an extension of your brand, paired with senior marketing consultant guidance, that is what I do.
Services
AI-Assisted Brand Audit
A brand audit is a great way to get a sense of how an AI might interpret your brand and talk about it with your potential customers. It also produces insights into how you might differentiate to become more mentionable.
Brand Database Development
A brand database that takes inventory of your brand across the internet is useful in more ways than one. It can reveal gaps, insights, and opportunities, while also allowing us to use AI tools to access your brand data and improve your presence.
GEO Content Structure & Strategy
GEO requires a content strategy that exposes deeper information about how your business ticks, and leverages authoritative content hubs.
Structured Data and Schema Markup
AI thrives on structure. By implementing advanced schema markup, we ensure your content is easily understood by AI, increasing your visibility in featured snippets, voice search results, and intelligent answers.
Personalization and Engagement
AI tools prioritize personalized experiences. We help you create dynamic content, user flows, and campaigns that adapt to individual customer needs, fostering deeper engagement.
Enhanced Customer Journeys
AI influences every stage of the customer journey, from discovery to decision-making. We map and refine your digital touchpoints to align with how AI guides users through their journey.
GEO marketing strategies
A short list of moves that actually move the needle in AI search.
Answer Questions, Don’t Just Sell
Create detailed, useful content that solves problems and builds trust. FAQs, how-tos, and comprehensive guides are invaluable.
Optimize for Voice and Conversational Search
Use natural, conversational language in your content to align with how people speak to AI tools.
Invest in Rich Media
AI often pulls from multimedia content like videos and infographics — ensure these assets are optimized and accessible.
Leverage AI Tools for Insights
Use AI-driven tools for customer behavior analysis, intent mapping, and predictive analytics to stay ahead of trends.
Focus on Customer Experience
From faster load times to personalized interactions, ensure every aspect of your digital presence feels seamless and intuitive.
What our clients say
“Our traffic is up over 20% year-over-year and we’re consistently showing up in AI answers, ChatGPT, and other AI search engines. We couldn’t be happier with this partnership. Chris is easy to work with and we can tell he really cares about our success.”
“Diviner has taken my fitness brand to the next level. It still blows my mind that clients just keep finding me online. Chris is easy to work with and a veritable wealth of branding, SEO, and AI expertise.”
“I love working with Diviner. I feel like I learn new ways of moving my business forward each time we meet. Chris has a wealth of SEO and AI Search knowledge. I feel super lucky to work with him.”
This is now. Not tomorrow.
AI search isn’t a five-year forecast. It is happening in real time, in your category, today. The businesses that start the GEO work now are the ones AI will know how to talk about a year from now. The rest will spend that year wondering why their traffic is sliding. My job at Diviner is to make sure your brand is the one being recommended, not the one being overlooked.
Free consultationFrequently asked questions
What is generative engine optimization (GEO)?
GEO is how you get your brand to show up favorably when someone asks ChatGPT, Perplexity, Google AI Overviews, or Gemini a question that should lead them to you. It shares a lot of DNA with SEO, but the day-to-day work skews toward machine-readable structure, brand consistency across the web, and content that is actually worth citing.
How is GEO different from traditional SEO?
SEO is about keyword rankings on a search results page. GEO is about getting cited inside an AI-generated answer. The foundations overlap (technical hygiene, content quality, authority), so I run them as one program rather than two invoices. Trying to separate them in 2026 mostly creates duplicate work.
How much does a generative engine optimization agency cost?
Most real GEO engagements land somewhere in the $3,000 to $15,000 per month range, depending on scope and how much of the execution you want handled for you. A standalone GEO audit and roadmap is usually a smaller fixed-fee project. I scope every engagement individually, because the right number depends on your competitive landscape and how much of your existing SEO and content program needs to be woven in.
What is included when you hire a GEO agency?
An honest GEO engagement covers an AI visibility audit (how ChatGPT, Perplexity, and Google AI Overviews currently describe you), schema and structured data work, brand-mention and citation building on sources AI engines actually pull from, deeper content that gives the models something substantive to quote, and ongoing tracking of your brand share-of-voice in AI answers. It should integrate with your SEO and content work. Not replace it.
How do I choose a GEO agency?
Look for an agency that treats GEO as an extension of SEO and brand strategy. Not a magic trick. Ask how they measure AI visibility, how they handle schema, and what their brand-mention strategy looks like. Be skeptical of anyone promising guaranteed rankings in ChatGPT or Perplexity. The discipline is too new for guarantees, and the people doing serious work will tell you that themselves.
Can I rank in ChatGPT and Perplexity?
Not in the traditional sense. But you can become a brand that AI engines cite, recommend, and quote. That comes from a mix of brand consistency, schema, authoritative content, and being referenced in the places these models actually read.
Is GEO worth investing in if my SEO is already working?
Yes, especially right now. Gartner expects traditional search volume to drop 25% by 2026, and Google has already pushed AI Overviews into 50 to 75% of results. The businesses laying GEO foundations today get a real head start as more discovery moves into AI tools.
How do you measure success with GEO?
I track AI-engine brand mentions and citation share, structured-data coverage, branded query volume, and referral traffic from AI sources where it is actually available. I also watch how ChatGPT, Perplexity, and Google AI Overviews describe your brand over time. It is less about rankings and more about share of voice in machine-generated answers.
Free consultation
Tell me a bit about your business and where you’re trying to go. I’ll point you toward the highest-impact next move — no pitch.
Get in touch