Web Strategy, UX Leadership & SEO
Sigma Design
Overview
Sigma Design is a large engineering organization with offices in the U.S. and Singapore.
Sigma Design was looking for a highly secure, fast, and SEO-optimized website to better showcase their engineering capabilities and drive traffic. Their previous site suffered from low visibility and did not adequately represent the breadth of their services. Additionally, they required a site where confidentiality and security was paramount, making a headless architecture website an ideal solution.
Challenge
- Needed a highly secure website because Sigma's projects are highly confidential
- Increase web presence without revealing client roster
- Educate about services and capabilities
- Develop long term organic SEO strategy for attracting buyers
- Enhance technical SEO infrastructure
- Increase traffic from potential buyers and increase conversion
Our Approach
The answer was a headless build. Decoupling the front end from the back end kept Sigma Design’s data protected while giving their audience a fast, seamless experience — the security requirement and the speed requirement solved by the same decision.
Chris Bolton ran that project as head of the website department and lead strategist at Murmur Creative, the agency that designed and built the site. That work covered SEO strategy, keyword research, journey mapping, and leading the UI/UX process. The extensive service and industry sections exist to capture traffic from potential buyers, and each page was optimized for user intent rather than keywords alone.
Ongoing SEO Program
Chris now works with Sigma Design as an SEO consultant through Diviner. The ongoing program covers regular keyword research, on-page optimization, content refinement, and performance tracking. Less than a year past launch, traffic is up 31%.
31%
Increase in web traffic
Headless
Architecture for speed and security
2
Continents (U.S. and Singapore)
Results
- • A highly secure, fast-loading headless website tailored to Sigma Design’s needs
- • A comprehensive service and industry section that effectively communicates their expertise
- • 31% increase in web traffic
- • A foundation for continued growth and visibility in their competitive market
Sigma Design got a site that solves a genuinely awkward brief: showcase deep engineering capability to buyers while revealing nothing about a confidential client roster. Speed, security, and search were treated as one problem rather than three, and the traffic has followed.