Web Design, SEO & Reputation Growth
The Sou’wester Lodge
The Sou’wester Lodge is a historic lodge and vintage travel-trailer resort in Seaview, Washington, on the Long Beach Peninsula. Part hotel, part arts venue, the property rents lodge rooms, cabins, and a fleet of restored mid-century trailers — each one different. The website needed to be as distinctive as the place itself, and it needed to make a sprawling set of stay options easy to browse and book.
Results
142%
Increase in revenue
160%
Growth in customer reviews (Diviner One)
85%
Increase in overall website traffic
Challenge
- An aging website that did not reflect the character of the property
- Dozens of distinct units — lodge rooms, cabins, and vintage travel trailers — with no easy way to browse them
- A booking flow that buried availability and made it hard to compare options
- Limited organic visibility for a destination people search by name and by category
- Too few online reviews relative to the quality of the guest experience
Website Redesign & Development
We rebuilt the Sou’wester site from the ground up. The redesign leans into the lodge’s vintage, arts-forward personality while putting the practical job of the site — planning a stay — front and center, starting with a check-availability widget on the homepage.
The centerpiece is a browsable index of every place to stay. Each lodge room, cabin, and restored travel trailer has its own page with photos, details, and a direct path to book, so a guest can weigh a one-of-a-kind trailer against a lodge suite without hunting through a calendar. What used to be a confusing set of options is now something you can actually shop.
SEO Strategy
Alongside the rebuild, we cleaned up the technical foundation and structured the site around how people search for a getaway like this — by the property name, and by category terms like vintage trailer rentals and Long Beach Peninsula lodging. The result was an 85% lift in overall traffic and 11% growth in organic search. That organic gain is meaningful at a time when AI overviews are pulling clicks out of search across the board.
Reputation Growth with Diviner One
Reviews were the third lever. Using Diviner One — our own marketing platform — we set up review requests that reach guests at the right moment after their stay. Reviews grew 160%, which both reassures the next guest weighing a booking and strengthens the local search signal that brings new ones in.
Website & Booking UX
- Full redesign and rebuild that matches the lodge’s vintage, arts-forward personality
- Check availability widget front and center on the homepage
- Mobile-first layouts for guests planning a trip on their phones
- Faster page loads and cleaner navigation across Stay, Amenities, and Arts & Events
Browsable Stay Index
- A browsable index of every place to stay in one place
- Each lodge room, cabin, and restored travel trailer gets its own page
- Photos, details, and a direct path to book on every unit
- Guests can compare a one-of-a-kind trailer against a lodge suite without digging through a calendar
SEO & Technical
- Technical cleanup and a clearer site structure for search engines to crawl
- Page structure built around how people actually search for lodging
- Content that gives Google something to rank for both branded and category queries
- Schema and metadata to support rich results for a hospitality property
Reviews & Reputation
Powered by Diviner One:
- Review requests powered by Diviner One, our own marketing platform
- Guests reached at the right moment after their stay
- A steady, automated stream of new reviews instead of one-off asks
- Stronger local search signals that bring new guests in
Performance Highlights
Revenue
142% increase tied to the redesign and search work
Overall Traffic
85% increase in website visitors
Organic Search
11% growth — resilient even as AI overviews pull clicks out of search
Customer Reviews
160% growth driven by Diviner One review requests
Impact
The rebuild gave the Sou’wester a website that finally matches the property — one where guests can browse every trailer, cabin, and room and book the one they want in a few taps. Paired with the SEO work and a steady flow of new reviews from Diviner One, that translated into real business results: 142% more revenue, 85% more traffic, and a reputation that keeps compounding as more guests share their stay.