Sigma Design

Web Design, Development, and Search Marketing

Sigma Design is a large Engineering Organization with offices in the U.S. and Singapore.

Challenge

  • Needed Highly Secure Website Because Sigma’s Projects Are Highly Confidential
  • Increase Web Presence without Revealing Client Roster
  • Educate About Services and Capabilities
  • Develop Long Term Organic SEO Strategy for Attracting Buyers
  • Enhance Technical SEO Infrastructure
  • Increase Traffic from Potential Buyers and Increase Conversion

Overview

Sigma Design was looking for a highly secure, fast, and SEO-optimized website to better showcase their engineering capabilities and drive traffic. Their previous site suffered from low visibility and did not adequately represent the breadth of their services. Additionally, they required a site where confidentiality and security was paramount, making a headless architecture website an ideal solution.

Our Approach

Diviner worked with Murmur Creative to build a headless website that could deliver unparalleled speed, robust security, and flexibility. By decoupling the front-end and back-end, we ensured that Sigma Design’s data remained protected while providing a seamless user experience for their audience.

Diviner handled the SEO strategy, Keyword Research, Journey Mapping, and led the UI/UX process. We developed extensive service and industry areas on the website in order to capture traffic from potential buyers. These sections highlight the wide range of engineering services Sigma Design offers and how they serve various industries. Each page was optimized not just for keywords but for user intent.

Ongoing SEO Program

To maintain and enhance the site’s performance, we launched an ongoing SEO program. This included regular keyword research, on-page optimization, content refinement, and performance tracking. While it’s still less than a year since launch, traffic is up 31%.

Results

• A highly secure, fast-loading headless website tailored to Sigma Design’s needs.

• A comprehensive service and industry section that effectively communicates their expertise.

• 31% increase in web traffic

• A foundation for continued growth and visibility in their competitive market.

The Sigma Design website is a testament to how strategic web development and SEO can transform a business’s digital presence. By focusing on speed, security, and search optimization, we delivered a site that not only meets Sigma Design’s unique needs but also drives measurable results.

Chris Bolton standing in front of board with sticky notes, doing web strategy work in Portland office
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