The SEO buyers journey

Hiring an SEO company to optimize your website can feel like a expensive investment with an ambiguous payoff. That’s because we all really want to believe that there’s some technical wizard out there that can turn a few dials (or cast a few spells) and create rapid business growth.

And to make it worse, instead of fighting this myth, a whole industry has been built around trying to sell it to you. It’s not that SEO can’t be a catalyst for incredible growth, it’s just that it involves a lot more than most people realize.

The Truth:

SEO is traditionally one of the most profitable marketing channels there is. But in order for it to really work you need strong executive level investment, a great partner, and patience. (A great SEO strategy plays out over years, not months.)

The SEO myth

SEO = Website Optimization

This is an appealing formula. Like other buyer/vendor relationships it suggests a payment and a result. You pay the cleaning service, and every Monday when you show up to work, your office is clean.

Unfortunately, SEO can’t be done effectively while you sleep. Just like all marketing, it works best with a healthy level of executive investment and collaboration. And it requires a strategic foundation that is driven from the core of your business strategy and business goals.

If we can meet on this level and collaborate, we can do some pretty amazing things together.

SEO is business strategy

SEO = Fundamental Business Strategy

SEO can tell us things about your business at the highest level. It can reveal things about your customers, what they want, and how you can provide it. SEO can point out flaws in your business structure and opportunities in your service gaps. SEO can tell you about your competitors, your employees, your hiring practices, and more.

And SEO can also tell you things you don’t want to hear. (Like that new service you’re about to launch? There’s no traffic for it.)

SEO needs a strong brand

Don’t be surprised when you start working with Diviner and we immediately start digining into your brand and positioning.

Just like ALL MARKETING, SEO only works if you have a solid brand with tangible benefits, articulate values, and enticing offers. If these things are not well established, we can actually use SEO research and other methods to help you solidify your brand.

But this work needs to happen first, or your SEO investment may not bare fruit.

As an SEO agency with a brand strategy focus, we are well suited to help you with both.

Working with Diviner

If you want to pay a company to do things behind a curtain and send you automated reports, there are lots of SEO companies who would love to help you do just that. In fact, you probably get emails from them on the regular (I know I do).

If you’re looking for a creative partner to collaborate with (and you’re not afraid to do your homework and make change) then Diviner might be the right SEO agency for you.