Skip to main content
Diviner
Fractional CMO action figure, Portland, OR

Portland, OR

Fractional CMO

Get executive level marketing and strategy by Chris Bolton, a former agency executive and marketing and brand expert. 20 years experience.

Why Diviner for fractional CMO

  • Executive level support

    Get support by a marketing expert who also grew a $3.2 million dollar agency and has worn all the hats.

  • Brand management

    Align your brand, messaging, and marketing efforts under a unified strategy.

  • Tracking & reporting

    Gain insights on what's moving the needle and what needs work.

Why choose Diviner for fractional CMO?

  • Senior, executive-level expertise on demand
  • Deeply knowledgeable across the modern marketing stack
  • Practical, growth-focused, no fluff

What to expect with Diviner's fractional CMO service

  • Phase 1: Onboarding

    We'll spend time getting to know your team and your current digital marketing pain points. Access to marketing channels and software will be established.

  • Phase 2: Strategy Development

    Based on our initial assessment, we develop a customized marketing strategy tailored to your specific needs.

  • Phase 3: Implementation

    Our fractional CMO collaborates with your team to implement the strategy, ensuring seamless execution and integration. This may include content calendars, automations, SEO optimizations, paid media, social, and much more.

  • Phase 4: Ongoing Support and Optimization

    We provide continuous support, monitoring, reporting, and optimization to adapt to changing market conditions and ensure sustained success.

Fractional CMO services

  • Strategic planning and execution

    From market analysis to campaign management, we provide strategic planning and execution to ensure your marketing efforts are aligned with your business objectives.

  • Brand development and management

    Build and maintain a strong brand identity with expert guidance on positioning, messaging, and consistency across all marketing channels.

  • Digital marketing leadership

    Stay ahead of the digital curve with comprehensive digital marketing strategies, including SEO, content marketing, social media, and more.

  • Team training and development

    Our fractional CMOs provide leadership and mentorship to your existing marketing team, helping develop their skills and enhance their performance.

  • Performance tracking and optimization

    We believe in data-driven decision-making. Our service includes regular performance tracking and optimization to ensure your marketing strategies are delivering the best possible results.

Frequently asked questions

What is a fractional CMO?

A fractional CMO is a senior marketing executive who works with your business part-time, providing the strategy and leadership of a full-time CMO without the full-time salary. Engagements typically run a set number of hours or days per month over a sustained period.

How long do fractional CMO engagements typically run?

Most engagements run six months to two years. Marketing leadership compounds over time, and the first 60 to 90 days are usually focused on assessment, foundational fixes, and strategy. Real momentum and team development show up later.

What kind of decision-making authority does the fractional CMO have?

That is defined upfront based on what you actually need. Some clients want strategy and recommendations only, others want the fractional CMO to own budgets, vendors, and team direction. Both work; we just need to be clear about scope and reporting lines from day one.

When should a business hire a fractional CMO instead of a full-time hire?

Fractional CMOs are a strong fit when you need senior marketing thinking but cannot justify a $200K+ salary, when you have a marketing manager who needs leadership and mentorship, or when you are between full-time hires. If you have steady scale and a clear playbook, a full-time hire often makes more sense.

What does a fractional CMO engagement with Chris Bolton actually look like?

A weekly or bi-weekly working cadence with leadership, ownership of the strategic plan, and active collaboration with whoever is executing. Chris built and ran a $3.2M agency and tap into a fractional network of nearly 2,000 marketers when specialist execution is needed. Pricing is scoped per engagement.

Ready for senior marketing leadership?