How To You Get Your Business on ChatGPT?

With the rise of AI-powered tools like ChatGPT, businesses are starting to realize that visibility isn’t just about traditional SEO anymore. Being surfaced in AI-driven responses can help potential customers discover your company, but the process for making that happen is different from ranking on Google. If you want ChatGPT and other AI models to recognize and reference your business, you need to structure your online presence with AI in mind.

1. Build a Strong, Well-Structured Website

Your website remains the foundation of your online presence, but AI models don’t just look at keywords the way search engines do—they analyze structured, high-quality data. To improve your chances of being referenced by ChatGPT:

• Make sure your About page clearly defines what your business does, who it serves, and where it operates.

• Create long-form, detailed content that answers industry-related questions in a clear and authoritative way.

• Use structured data (Schema markup) to help AI interpret your content correctly. This includes marking up business details, FAQs, services, and product information.

AI models are trained on large datasets, so if your business details are buried in poorly structured pages or generic marketing fluff, you’re making it harder for AI to recognize you as a credible source.

2. Get Referenced on Authoritative Websites

AI models prioritize content from authoritative sources, so if you want ChatGPT to surface your business, it helps to be mentioned on websites that AI considers trustworthy.

• Get listed in industry directories, local business listings, and association websites.

• Earn media coverage on reputable news websites, blogs, or trade publications.

• Contribute guest posts or expert quotes to well-known industry sites.

ChatGPT’s knowledge cutoff means it won’t see the latest content in real time, but getting referenced in widely used and frequently updated sources increases your chances of being included in future AI training updates.

3. Publish AI-Friendly Content

If you want your business to be recognized by ChatGPT, your content needs to be structured in a way that AI can easily process. Some key strategies include:

• Use clear, question-based headings (e.g., “What Does My Business Do?”) so AI can extract concise, relevant information.

• Format content for skimmability, using bullet points and short paragraphs to make it easy for AI (and people) to digest.

• Write factual, citation-worthy content that AI is likely to pull into answers. AI tends to avoid opinion-heavy or overly promotional material.

Think about the way people ask AI questions, and structure your content to provide direct, well-supported answers.

4. Be Active in Online Conversations

AI models are trained on publicly available content, including discussions from forums, Q&A sites, and social media. If your business is frequently mentioned in credible discussions, it’s more likely to be surfaced in AI-generated responses.

• Answer industry-related questions on Reddit, Quora, and LinkedIn.

• Join community discussions where your expertise is relevant.

• Encourage brand mentions and discussions in industry forums and professional networks.

Being referenced in genuine conversations, especially in spaces where AI models pull training data from, increases the likelihood that your business will be recognized by ChatGPT.

5. Monitor and Adapt to AI’s Evolving Role in Search

AI-generated responses are shaping how people find information, and businesses that adapt early will have an advantage. As AI tools become more integrated into search and commerce, companies need to think beyond traditional SEO and consider how their information is being processed by AI models.

This means:

• Keeping your Google Business Profile up to date, since AI often pulls structured business details from Google.

• Monitoring how AI tools reference your industry, so you can adjust your content strategy accordingly.

• Staying informed about how AI search results evolve, especially as companies like OpenAI and Google integrate AI into their products.

6. Work With an Agency Like Diviner

Diviner specializes in both SEO and GEO (Generative Engine Optimization) which is the disiplin of getting brands mentioned in AI search bots like ChatGPT. Stay ahead of the competition and adapt your strategy for our new AI world.